Google Maps gets the low-tech treatment in a new ad that imagines the app as the classic Labyrinth game.
The online video spot, the first for Google from San Francisco ad agency Venables Bell & Partners, uses a wooden gyroscopic structure to help two players navigate a blue ball. The camera follows the ball as it discovers restaurants, checks into a barbershop and then, finally, goes bowling.
The release comes a day after Google released a very similar animated video for a Google Maps-driven game for Google+. That game is expected to hit next month. It’s unclear whether this current video is designed to also promote that game. Reps from the agency and Google could not be reached for comment.
Google appears to have a soft spot for the concept of rendering its products in analog form. Early ads for the company’s Chrome browser took a similar approach. In the ad featured below, for instance, cardboard webpages are changed using a metal cylinder, activated by the swing of a hammer.
More About: Advertising, Google, Google Maps, Marketing, videos
Alex Fitzpatrick 13 Jan, 2012
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Source: http://mashable.com/2012/01/12/google-maps-ad/
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